Branding, Naming, Packaging, Web design, Identity
Project of branding, packaging, product design and web design for Hidraulik Modernist Rugs.
Hidraulik is a new brand that reinterprets the modernist floors and turns them into design rugs.
Based on the hydraulic tiles as a key element, we designed a flexible and neutral identity that could coexist with very colorful designs, with its own universe and personality.
Once we finished the phase of naming and identity, we proposed the client to design a collection of contemporary carpets, The Modern Series, which were a step further on the reinterpretation of the modernist designs, but at the same time could live together with the Classic Series and thus widen the range of target audience.